Key Selling Points — All Programs
🏛️ Credibility
PTIRU-approved. Education Quality Assurance (EQA) designated. EduCanada recognized. Three BC campuses: Surrey, Victoria, Kelowna.
⏱️ Speed to Career
Most programs: 7.5–12 months. Students are job-ready faster than university paths. Career support included in all programs.
💰 Financing
Scholarships available. Installment plans offered. Student loan eligible. Contact admissions for current financial options.
🌍 International
International student support. Co-op options provide Canadian work experience. Language programs for those who need English prep first.
All Programs — Quick Reference
How to use this table: Use this during initial conversations to quickly compare programs and guide prospects to the right fit. Click any program name to open its full sales file.
Pre-Call Preparation Checklist
📋 Lead Information
Prospect Name
Phone / Email
Program of Interest
Lead Source
Call Notes
✅ Pre-Call Checklist
Universal Call Opening Script
OPENING — First 30 Seconds
"Hi [Name], this is [Your Name] calling from Excel Career College — how are you doing today?"[Let them respond, mirror their energy]
"Great! I'm reaching out because you expressed interest in [program/career area]. I wanted to take a few minutes to learn a bit more about what you're looking for, and share some information about how our programs might fit. Does now work for you, or is there a better time?"
[Always ask permission — it builds respect and attention]
Universal Call Flow Structure
① OPEN (2 min)
Build rapport. Permission to talk. Confirm the lead's interest area. Set a friendly, professional tone.
② DISCOVER (5–8 min)
Ask qualifying questions. Understand their situation, goals, timeline, and pain points. Listen more than you talk.
③ PRESENT (5 min)
Match a program to what you heard. Describe career outcomes. Use the stats and talking points from each program's pitch file.
④ HANDLE (3 min)
Address objections calmly with facts. Acknowledge the concern before responding. Never argue.
⑤ CLOSE (2 min)
Ask for the next step — campus tour, application, or follow-up call. Always end with a commitment.
Universal Qualifying Questions (Any Program)
What made you reach out to Excel today — what's the situation that's got you thinking about a new career path?
Why: Uncovers their primary pain point — job loss, career change, new to Canada, returning to work. Determines emotional urgency.
Listen for:
Frustration with current job → emphasize career change story
New to Canada → emphasize credential recognition + career support
Laid off → emphasize speed to employment (months, not years)
Have you looked at any other programs or schools? What stood out to you — or what disappointed you?
Why: Identifies competition and helps you position ECC's advantages (shorter programs, practical focus, PTIRU approval, financing).
Listen for:
Too expensive elsewhere → lead with installment plans + scholarships
Too long → emphasize ECC's 7.5–12 month timelines
Didn't feel supported → emphasize career support included
What does your timeline look like — are you hoping to start soon, or are you still in the research phase?
Why: Determines urgency. Hot leads (want to start within 30–60 days) should be moved to application. Warm leads need nurturing and info.
Listen for:
Within 1 month → book campus tour immediately
3–6 months → send detailed info, schedule follow-up
Not sure → try to find their constraint (cost, family, timing)
Is there anything holding you back from moving forward — cost, schedule, family commitments?
Why: Pre-empts objections before the close. Surfaces barriers early so you can address them during the call, not after.
Listen for:
Cost → walk through installment plans + potential funding
Schedule → explore start dates + class schedule options
Partner/family → invite them to a tour together
Where do you see yourself in 2 years — what does success look like for you?
Why: Gets them visualizing outcomes. Lets you tie specific career paths and salaries back to their personal definition of success.
Listen for:
Financial goal → use salary data from the career section
Stability → emphasize demand stats and job market
Family → emphasize schedule flexibility and career launch speed
Have you had a chance to speak with anyone else about your options — an admissions advisor, a friend in this field?
Why: Identifies influencers in the decision. If there's a partner, parent, or friend influencing the choice, address their concerns too.
Listen for:
Spouse/partner involved → invite both to campus tour
Friend already in the field → validate that perspective
No one → position yourself as their trusted guide
Communication Templates
Personalize every template — replace [brackets] with real details. Always reference the specific program and a concrete outcome that matters to this person.
Saved Interviews
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Leads older than 30 days · auto-archived
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Click any archived lead to restore it to the active list for another 30 days.
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